Sony Ericsson shifts focus to high-end handsets

Sony Ericsson shifts focus to high-end handsets

January 12, 2017

Sony Ericsson is to focus on higher margin products this year rather than less profitable devices.

The vendor, hit hard by falling handset sales in 2016, said it plans to improve its high-end product range whilst dropping low cost, low profit handsets.

CEO Hideki Komiyama said the strategy is designed to help Sony Ericsson weather the current economic storm.

Komiyama’s outlook is pessimistic; he expects unit sales for the overall market to fall 5-6% this year.

Despite this, he is confident that the company maintained its 8% market share in Q4.

It first achieved this in Q3, overtaking Motorola to take third position in the market share table.

The company’s shift towards high-end handsets will benefit mobile developers, including games firms.

However, the move is expected to be a hard blow for Sony Ericsson’s Taiwan-based suppliers.

Taiwan-based ODMs Arima Communications and Chi Mei Communication Systems (CMCS) both anticipate losing business under Sony’s plans.

Tim Yeo

Related Posts

US broadband stimulus favours net neutrality

Comments Off on US broadband stimulus favours net neutrality

Clickatell announce RSA partnership

Comments Off on Clickatell announce RSA partnership

Motorola Taiwan releases sales predictions for 2008

Comments Off on Motorola Taiwan releases sales predictions for 2008

GN Netcom moves headset production to Canada

Comments Off on GN Netcom moves headset production to Canada

Vodafone storms out as demand outstrips supply

Comments Off on Vodafone storms out as demand outstrips supply

iSuppli predicts handset shipment slowdown for China

Comments Off on iSuppli predicts handset shipment slowdown for China

Vodafone outsources network maintenance to Ericsson

Comments Off on Vodafone outsources network maintenance to Ericsson

Sony phone with 8.1 mega-pixel camera

Comments Off on Sony phone with 8.1 mega-pixel camera

2007 profits of NT$4 billion for Compal

Comments Off on 2007 profits of NT$4 billion for Compal

Huawei strengthens management team

Comments Off on Huawei strengthens management team

Blyk launches info site for advertisers

Comments Off on Blyk launches info site for advertisers

ZTE aim their sights high

Comments Off on ZTE aim their sights high

Create Account



Log In Your Account